Talk of better shopfront design has been around a long time, ever since there was a general revulsion over the back-lit plastic box facias that were all the rage in the 1960s and 1970s. What's different is that pastiches of traditional shopfronts are no longer seen as the only solution. The latest set of guidelines for the O'Connell Street rejuvenation area, published on Monday by Dublin City Council, cites several examples of good contemporary solutions that manage to convey the essential principles of good shopfront.

